Some time ago we discussed a potential market for business class upgrades. Now comes news from United Airlines that they will start charging a variable price for upgrades, ranging from 0 to $500, depending on where you are going, and what class in which you book your travel. This will be in addition to miles (although 1/3 less than before). A number of my colleagues are grousing about this, but not me. For one thing, the actual likelihood of an upgrade for other than the top elite has been reducing over time. While we don’t know what the downturn holds, it was a rare situation when one could find a free seat in either business or first class. This is particularly true on A320 aircraft, where there are only 8 first class seats. That says that somehow or another, United was leaving either money or miles on the table. These days, money is far more interesting to United, and so the charge was to be expected. The variable nature of the charge leaves United with room to experiment, so that they can still fill seats and make money in the process. After all, they have to find a new equilibrium.
As for me personally, as I live in Switzerland, and Swiss already charges for upgrades that I can get, this will allow me an opportunity to take advantage of Swiss more without feeling as though I am losing (more) money. And so right now it seems like a win/win. It does pose a question for others, particularly companies that have been relying on their employees’ largesse for transatlantic upgrades. In a downturn, it is unlikely employees will make a big stink. Wait until the upturn, however…
In 1861 a group of rogue states went to war with the Union based on the election of Abraham Lincoln, a man who believed that slavery was wrong. Some argue that it all boiled down to economics, as in “who will tend our fields, if not slaves?” Whatever the case may be, it wasn’t until 1865 and over 600,000 deaths later that the war was won by the north. Days after the end of the war, Lincoln lost his life, and racism raged in the United States for one hundred years or more.
When I moved to California in 1988 I had this notion that it never rains, and sure enough it didn’t rain from the date I arrived (June 1) through November. In fact we were in a drought. To paraphrase Spock sometimes having is not as good as wanting.