WSJ: Let’s Differentiate!

As some may recall, I have had a love-hate relationship with the Wall Street Journal.  Over the years they have had some great news, but their editorials have often been nothing short of ridiculous.  I threatened some time ago to part ways with them, taking my money with me.  Three changes make me think I should go ahead and cancel. First, there are videos now on the Journal home page.  Here’s some news for the newspaper: if I wanted to watch the news, I could turn on CNN.

Today, however, the headline reads, “Dow Jones to Launch ‘Professional Edition’ of Wall Street Journal”.  That’s right, for $45 per month, one can get news for professionals.  To quote the article:

The targeted users are businesses and individuals who need more specialized information about energy or corporate bonds, for example, than is available from, but aren’t the large companies targeted for costlier services by Dow Jones Newswires or Bloomberg L.P.

That all sounds great, except isn’t that why I was already paying $149 per year?  While the reporting on the Journal is good, it’s certainly not as good as it used to be.  And indeed the New York Times has been doing a better job for all but financial news.  I wonder where all the money to start up the new service is coming from?  Might some of it be some of my subscription dues?  Why should I believe this is anything other than a clumsy attempt to create differentiation?  Sort of like when airlines added Business Class.

What’s your source for financial news?  Maybe I should move my money.

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